With the onset of smartphones and
tablets, the issue of Bring Your Own Device is rising to the top of some
corporate technology discussions. The
term refers to policies allowing employees to bring their own devices and use
those devices for work. The term can
also apply to students using devices they own at an educational
institution.
While there have been low levels of
this conversation for years with laptops and cell phones, the issue has
exploded with the recent proliferation of smartphones and tablets. Those devices are truly the drivers of this
debate. The current concerns are focused
on data, privacy, liability and implementation of formal policies.
Once those logistical issues are
resolved, many companies and organizations will quickly hit another wall of
issues revolving around usability. The
usefulness of smartphones and tablets is largely driven by the apps created for
those devices. While there are business
apps available on the iTunes and Google Play stores, the stores themselves are clearly
focused on consumer apps. There is a definite lack of flexibility around the
purchasing and managing of apps for
business.
We hit these issues head on when we
released the first version of our GeoJot app in 2011. As a developer we had little control over
volume pricing, there was one price on the store and it was the same price for everyone. In addition, for the most part, employees had
to download and pay for the app individually.
This created a logistical nightmare at many organizations. The last issue, looming large for the BYOD
debate, is that the apps purchased were tied to the hardware which might belong
to the employee instead of the company which purchased the app for business
use. It was a mess.
When confronted with mobile app
issues, some companies are simply walking away from third party apps and the
app stores. Even though there is
commercially available functionality that meets their needs, companies are
looking to build their own apps, spending tens if not hundreds of thousands of
dollars to build, maintain and support a product they should have been able to
purchase.
At GeoSpatial Experts we spent much
of our 2012 development time creating a new product that would meet these
special needs of our business customers.
The new GeoJot+ was built to allow the customer to purchase not only the
app, but a full solution that included the app as one component. Additionally, customers are now able to make
one corporate purchase to cover all their employees. And the app is tied to the company, not to an
individual employee or an individual device.
This is important if the company has allowed employees to BYOD, if there
is seasonal staff, volunteers, or staff turnover. It also simplifies the process when devices
are damaged or lost. An administrator
can manage users from a dashboard easily transferring licenses between devices,
even Apple and Android devices.
While the focus of the BYOD
conversation today revolves around logistics, the next round will likely be
focused on functionality and usability.
The app stores will have to decide if they will remain solely focused on
the consumer or if they will expand into the commercial market. If they chose to expand to commercial
applications, they must begin to provide the flexibility required for business
use. If they don’t provide that
infrastructure, the business market will pass them by.